Courtney Whitmore

If what you are doing doesn’t get you up and out of the bed on Monday morning, then you shouldn’t be doing it.
— Courtney Whitmore

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Her Story of Success...

After finishing college, Courtney Whitmore took a safe, secure job as a career counselor, but she soon realized she wanted something entirely different — a creative pursuit where she could be her own boss. Looking back on that time in her life, she says, “I knew I wanted to work for myself but I didn’t know what that looked like.” Since hosting dinner parties was a favorite activity, she decided to launch a website in 2010 to focus on entertaining and party planning. Today that website, Pizzazzerie.com, is the centerpiece of Courtney’s expanding role as an entertaining expert, one whose food styling and tablescapes are in demand by companies from Target and HGTV to Lindt Chocolates.

About This Episode...

Courtney tells us about starting a job in an industry that doesn’t exist yet, managing her brand’s social media presence, the ways in which her definition of success has changed over time and the importance of what she calls the Monday Morning Test — “If what you are doing doesn’t get you up and out of the bed on Monday morning, then you shouldn’t be doing it.”